SWK Tech Time

In this episode of the SWK Tech Time podcast, listeners will learn about the increasing importance of “superconsumers”. Mike Failla interviews Sam Hunter, EVP of Customer Experience at SWK Technologies, about who superconsumers are, how you can identify them, and how you can market to them. You’ll also learn the one thing you must do to increase sales within this group of people who provide over 50% of your total revenues.