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In this week's app business news roundup we looked at the outlook for apps and advertising in 2016. We also shared our thoughts on what will be big in 2016 and what will remain hype. Here are the news items we covered: Rumors of Apple looking for acquisition targets. GoPro might be on the shopping list http://www.usatoday.com/story/tech/news/2015/12/16/apples-200b-warchest-ramps-up-acquisition-talk/76565250/ Apple have a $200bn cash reserve and everyone is wondering how they will spend it.   App Annie highlight the rise of retail apps http://blog.appannie.com/mobile-holiday-shopping-rise-of-retail-on-android Android outpaces iOS retailer growth (app installs) in USA. iOS still leads in UK   App Annie 2016 Outlook https://www.dropbox.com/s/ll3e7xq695mn3by/App_Annie_Top_App_Predictions_2016_EN.pdf?dl=0 App Annie share their insights on what to expect from 2016 in mobile. Google Now on Tap, eSports, messaging apps, productivity apps and VR all get a mention   Mobile Ads Outlo