Smart Sales Pro Podcast With Michael Mason

Welcome to the Smart Sales Pro Podcast episode 36.   Todays guest is speaker, author, and podcast host, Pitch Whisperer John Livesay As The Pitch Whisperer, John Livesay helps people craft a compelling pitch that tugs at the heartstrings so people open their purse strings.. He hosts "The Successful Pitch" podcast  and is the author of "The Successful Pitch : Conversations on Going From Invisible To Investable"   Key notes: People buy transformation, not information. You have to be confident, but  not arrogant. "The key to success is confidence and the key to confidence is preparation." Arthur Ash Be prepared and give a customized presentation whenever you can. Make sure your open and your close are strong Tug on their heart strings to open up their purse strings. Why you, Why now? Why are you uniquely suited to execute this idea and why now is the perfect time?   3 Unspoken Question Customers Have: Do I like you? Do I trust you? Will this work for me?   They have