Channel Wisdom

In this episode, Steven Kellam interviews Mike Cotton, vice president at purechannelapps. As one of the first companies to develop social media syndication for the channel, Mike was on the ground floor as vendors started to recognize the increasing role social media would play in the channel sales process. In today's podcast, Mike talks about the challenges vendors face in getting their partners engaged in social media and the nuances inherent in a channel social media program.  How to find Mike Cotton: LinkedIn How to find Steven Kellam: LinkedIn How to find CCI: Website Twitter LinkedIn