Women Sellers Podcast

Amazon optimization is a very important part of ensuring your products can be found and that once they are found, they are appealing to those who are interested in it. It's not a complicated process but you certainly need to know what you're doing. I've learned the hard way what works and what doesn't and have even done some experiments of my own to determine best practices and on this episode, I share those tips with you. Is your product a needle in the Amazon haystack? Optimization of your listing makes the difference? If you've spent any time at all on the Amazon platform you know that thousands of results can be returned when an Amazon shopper submits a search. Say they are searching for "fish oil." There will be more product options than they can handle. What if you were selling fish oil on Amazon and your product was buried on page 12 of those results? Very few shoppers would even find your product, much less buy it. Is there a way to optimize your Amazon product listing to rank higher in search? Yes, t