Leaders Of Transformation

How do you turn a personal frustration into a $75 million brand—with no experience in the industry? In this episode of Leaders of Transformation, host Nicole Jansen interviews Justin Baer, founder of Collars & Co., who transformed a simple idea—a dress-collar polo shirt—into one of the fastest-growing luxury menswear brands in America. With no background in fashion and a long history of entrepreneurial experiments (and failures), Justin shares how he built a multimillion-dollar brand through relentless action, rapid testing, and the courage to launch imperfect ideas. His story of Shark Tank success and partnership with Mark Cuban reveals how persistence, timing, and customer feedback can turn a simple product into a household name. You'll learn: How to identify business opportunities from everyday frustrations Why "done" is better than "perfect" when launching a new product The power of storytelling and viral marketing (including the TikTok video made by his daughter) How to scale fast while staying true