Inner Sircle

Today I’m here to talk about Instagram’s brand-new UI update — here’s what you need to knowInstagram is rolling out a new interface that rearranges the bottom navigation bar — with Reels now in the second tab and DMs in the third, allowing users to swipe between them. The goal is to make the app revolve around its most-used features: Reels and direct messages.Instagram chief Adam Mosseri confirmed this will roll out to all users soon, noting that usage data shows Reels and DMs dominate time spent on the app. In fact, Reels now make up 50% of all time on Instagram, and video watch time is up 20% year-over-year.This update signals Instagram’s continued shift toward a TikTok-style, video-first experience, and tests are already underway where users open directly to the Reels feed.The impact for marketers?Expect more emphasis on Reels and Stories as primary engagement drivers.The main feed may see less visibility, though it still serves as a valuable profile touchpoint.Brands should prioritize Reels and Stories fo