Rethink Real Estate

In this tactical and timely episode of Rethink Real Estate, host Ben Brady, CEO of Harcourts Auctions, reconnects with Chad Widtfeldt, seasoned Realtor and business owner at Harcourts Prime Properties, to uncover a smarter, faster way to win expired listings. Chad reveals how his team has been averaging 2–3 new listings per week by rethinking the traditional expired strategy — and how one small shift completely changed their conversion rates.The secret? Replacing in-person meetings with quick Zoom presentations that lower the barrier to entry, increase immediacy, and save hours of wasted drive time. Chad walks through the scripts, follow-up process, and real-world rhythm that has transformed his pipeline — from the initial cold call to signed listing agreements within 24 hours. Together, Ben and Chad break down why speed is the new advantage, how to qualify without overcommitting, and why auction-based differentiation gives agents a decisive edge.If you’ve ever felt the burnout of chasing dead-end appointment