David C Barnett Small Business & Deal Making

***New Video Alert! Everyone loves a bit of good cheer, but what exactly is Goodwill? This week, some basic terminology and how it’s often misused when people are talking about buying and selling businesses. Check it out in this week’s new video: https://youtu.be/p_F_OJt-iLY Cheers See you over on YouTube David C Barnett #smallbusiness #mergersandacquisitions #M&A -- In this episode, I will breaks down what goodwill actually is — from its accounting definition to its real-world meaning in business valuation. You’ll learn how goodwill impacts deal structure, financial statements, and sale prices, plus how to figure out where the goodwill actually resides in a company. -- CHAPTERS 00:00 Intro 01:30 Definition of Goodwill | Accounting vs. Colloquial 04:20 Why Goodwill Exists in Business Valuation 06:30 When a Business Has No Real Goodwill 09:00 Asset Value vs. Business Value Explained 12:15 Example | Goodwill on a Balance Sheet 15:30 How Goodwill Appears in Financial Statements 18:00 When S