Leaders Of Transformation

What is the key that fuels the most successful companies in the world? Our guest this week is Ralf Specht. Ralf was a founding partner of Spark44, a global marketing communications powerhouse. He architected an industry-first joint venture with Jaguar Land Rover which he grew to $100m in global revenue and 1,200 employees. Previously, he consulted for more than 20 years with global companies and brands such as Deutsche Bank, Credit Suisse, General Motors, Nestlé, Coca-Cola, Puma and PWC with McCann Erickson. In this episode, we discuss the secret ingredient that contributed to his success – building corporate soul. What is it, how do you know if you’ve got it – or don’t – and what it means for your business going forward. Ralf Specht, called “a visionary business leader” by Fast Company Press, is the creator of the Soul System™, a framework that aligns value-creating employee action with broader corporate strategy through shared understanding and shared purpose. He introduces a new language of success into th