Digitally Overwhelmed

In this episode, Cinthia sits down with Arielle Moody, founder of Mama Sol, a clean beauty brand born from her own journey of motherhood and passion for safe, effective skincare. Arielle shares how a simple frustration during pregnancy turned into a thriving business now featured in over 65 luxury spas and resorts across the U.S. Together, we explore: The story behind Mama Sol — how Arielle went from researching safe products during pregnancy to creating her own brand with expert chemists. What it was like to grow from word-of-mouth sales to becoming a leader in the clean beauty space with a strong digital presence. How SEO and PPC became game-changers for Mama Sol, including a 70% growth in SEO traffic and 42% growth in SEO-driven revenue over the past year. Why visibility isn’t just about numbers — it’s also about building confidence, showing up on podcasts, and preparing for big opportunities like QVC. The value of collaboration, flexibility, and integrity when working with a marketing agency