No Gimmicks, Just Hustle

What if being more persuasive wasn’t about saying more, but connecting deeper?In this episode, Aram Boyd - executive coach, leadership trainer, and author of Working in Harmony - shares the one mental shift that changed everything for him. From selling attic insulation door-to-door in tough neighborhoods to coaching executives at companies like Google, Nvidia, and Cisco, Aram’s journey is a masterclass in the power of people skills.We dive deep into:- How behavioral science can help you win any room- Why most leaders fail to connect and how to fix it- His “Genres of People” framework (you’ll never see communication the same way again)- Why likability beats logic (at first) in every pitch- What legacy really looks like — and how to live it nowThis episode is packed with stories, strategies, and mindset shifts to help you communicate with more presence, impact, and purpose.