Accelerate Your Business Growth

Welcome to Accelerate Your Business Growth! In today’s episode, host Diane Helbig sits down with Gair Maxwell—author, brand strategist, and keynote speaker whose influence spans powerhouse names like Apple, Caterpillar, and NAPA. Gair brings his broadcast journalist flair to the conversation as he reveals what it really takes for everyday leaders and small to midsize businesses to build irresistible brands. Drawing from his acclaimed book Big Little Legends, Gair unpacks the four defining criteria behind legendary local businesses that attract devoted fans and steady streams of customers—think Café du Monde, Pike Place Fish Market, and even a humble used car dealership that became “Canada’s Huggable Car Dealer.” He shares the vital importance of brand stories rooted in authenticity and values, why “just marketing” will never measure up to a touch of magic, and the classic mistakes leaders make when they rely solely on products and services to stand out. Gair also weaves memorable lessons from icons like Ste