Accelerate Your Business Growth

Welcome back to Accelerate Your Business Growth! In this episode, host Diane Helbig sits down with Tom Stanfill, CEO and cofounder of Aslan Training, a global sales enablement company recognized for its impressive work training over 100,000 sellers worldwide. Tom is also the author of "Unreceptive: A Better Way to Sell, Lead, and Influence," and he’s devoted his career to helping sellers overcome buyer resistance. Today’s conversation dives deep into why buyers have become so resistant to traditional sales approaches—and, more importantly, what sellers can do about it. Tom introduces us to concepts like the "drop the rope" technique and the power of making your prospects the hero of the story to create receptivity and genuine connection. Diane and Tom explore the underlying motives that drive buyer behavior, the impact of authenticity in sales conversations, and concrete strategies to foster trust, uncover the unvarnished truth from prospects, and influence without manipulation. Whether you’re a seasoned sa