Inner Sircle

I was reading Lia Haberman’s Substack last week (highly recommended, by the way), and she shared where creativity stands right now — here are my takeaways.Takeaways: Design is emotional, not just aesthetic. “Well-designed” doesn’t mean polished or corporate — it means content that connects emotionally, feels human, and is easy to processStop chasing polish; prioritize connection and authenticityGen Z leads the shift. They embrace imperfection, experimentation, and co-creation. Their “creative maximalism” blends memes, layered visuals, and global cultural referencesIt’s not about the format, it’s about how it makes you feel. It’s about content that hits an emotional chord. It could be a scrappy TikTok or a graphic carousel Thoughts in regard to Sircle:There’s still room for stylized content, but the bar is different nowThere is still a time and place for photography, stop motion, and 3D animation, but they have to do more than “look pretty” Which we have always said at Sircle! Every piece of content needs to b