Rethink Real Estate

In this solo episode of Rethink Real Estate, host Ben Brady, CEO of Harcourts Auctions, unpacks one of the most important shifts facing our industry today: the largest generational wealth transfer in history. Over the next 10–20 years, an estimated $84–90 trillion will pass from baby boomers to Gen X, millennials, and Gen Z—with more than half of it tied directly to real estate assets.Ben explores what this shift means for agents, homeowners, and investors. From the downsizing and liquidation of inherited homes to the remodeling and repositioning of outdated properties, he breaks down both the risks and opportunities this tidal wave of wealth will create. He also raises the alarm on rising inventory levels, the role of institutional buyers, and why realtors must get smart about partnering with estate planners, fiduciaries, and financial advisors to stay ahead of the curve.If you want to understand how to position yourself for success as trillions in real estate changes hands, this is an episode you can’t affo