Speaking Of Speaking

Send us a textEver wonder why some marketing cuts through the noise while most fades into oblivion? G Ranasina, CEO of Caxino marketing agency and a veteran marketer since the days of AOL CDs, reveals the uncomfortable truth about what's wrong with modern marketing."Marketing bros think all you need is to throw data into some AI engine and have it vomit out a thousand clichéd images," Ranasina explains with refreshing candor. "But what's missing is the idea, the concept, the emotional connection." Drawing on decades of experience helping over 400 startups across 20 countries, he articulates why the fundamental principles of marketing remain unchanged despite technological revolution.The conversation takes a fascinating turn when Ranasina distinguishes between efficiency and effectiveness in marketing. While other business units can optimize for efficiency, marketing requires emotional resonance that can't be quantified in dollars. "We've exorcised creativity from t