No Gimmicks, Just Hustle

Why Most Sales Teams Fail (And What to Do Instead) | Geoff Ketterer on Scaling Smart and Selling with Trust | JTL 126

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Most sales teams don’t fail because of lazy reps or weak leads—they fail because of misalignment.In this episode of The Journey To Legacy Podcast, we sit down with Geoff Ketterer, founder of Channel Consulting and the fractional CRO behind some of the fastest-scaling coaching and consulting businesses in the world.Geoff breaks down:The real reasons sales teams underperform, even when the talent is strongHow one business went from $7K/month to $1M/month in 9 months by aligning sales and marketingWhy pressure-selling is dying—and how trust-based sales are outperforming outdated tacticsWhether your business is stuck in the 5-figure range or scaling past 7-figures, this conversation will reshape the way you think about growth, leadership, and legacy.