Edge Of The Web - An Seo Podcast For Today's Digital Marketer

AI Mode goes global, Google’s giving users the easy button, and Reddit and Wikipedia are snagging prime AI real estate. This week, the EDGE dives into the explosion of AI Mode, the changing landscape of web traffic, and the wild world of social media innovation—with plenty of insights from Duncan Alney of Firebelly and the EDGE team. Get the latest on Google’s brand-new AI Mode launching in 180 countries (but only in English for now), and why letting AI do the reasoning for you might make us all a little lazier. Plus, referral traffic from ChatGPT is plummeting while Reddit and Wikipedia become citation royalty—what’s that mean for content creators? Throw in TikTok’s geopolitical drama, Threads’ big user milestone, Instagram’s not-so-secret engagement hack, and the verdict on whether posting more really boosts your Insta clout. Is the age of critical thinking officially in peril? Erin and Duncan muse on whether AI is boosting collective intelligence—or just making us all a little dumber—while Jacob chimes in