Real Leaders

In this episode, Sue dives deep with Ian MacGregor, co-founder and CEO of Skratch Labs, to explore a radical approach to building a business that refuses to compromise its values for market share. From pro cycling to creating a revolutionary sports nutrition brand, Ian shares how staying committed to the company’s core customer can be the most powerful growth strategy.We explore:The radical decision to prioritize customer experience over rapid expansionHow a warehouse in Boulder became a testament to company cultureThe art of selling without selling - creating connections that matter more than transactionsWhy saying "no" to certain opportunities can be a brand's greatest strengthA refreshingly honest look at building a business that serves its community first, profits second