Estate Agency X

Send us a textWhat does it take to walk away from a toxic workplace and build an estate agency entirely on your own terms? Julie Burns knows. After 15 years in property feeling “spoken down to” and controlled, she left it all behind, swapping sales for a master’s in photography, travelling to Palestine, and working on film sets. Those experiences reshaped her view of work, leadership, and freedom.When she returned, she did it differently. Naming her agency after a Viking warrior goddess, she launched Freya North in 2021 with zero capital, funding it through property sourcing until completions came in. She posts her fees openly, personally handles every transaction from valuation to completion, and refuses to expand faster than her service can keep up. If the client experience slips, she simply stops taking on more stock.Her strategy is just as unconventional. Instead of setting up next to other agents, she put her office beside a protein shake shop buzzing with young professionals, tomorrow’s buyers and inves