The Energy Gang

Utilities are often criticized for not connecting deeply enough with their customers. In a world where choice is becoming more important -- turning ratepayers into dynamic consumers -- power companies need to offer a wider range of services and communications outlets. One way to better connect: use more consumer-friendly language. According to a report in the Huffington Post this week, the Edison Electric Institute recently hired a marketing expert to help member companies better message themselves. “They view us a monopoly, no incentives to serve the customers. They view us as stuck in the past in terms of technology," said PR guru Michael Maslansky in a presentation to the EEI board this January on consumer focus groups. "We need to be able to think about something sustained, something repetitious, something ongoing.” Is this just a public relations ploy to improve the image of utilities? Or is it a serious attempt to engage with customers? We'll discuss in this week's show. In our second segment, we'll tal