Just Minding My Business

In today’s conversation, where we dive deep into the art and science of managing substantial ad spend in an unpredictable market.Our guest, Borja Cuan, isn’t just a seasoned leader in the performance advertising world—he’s seen nearly every twist and turn this industry can throw at you. Having started his journey way back in 1998, Borja brings hard-earned wisdom and fresh insights to the conversation, sharing how adaptability and resilient mindsets separate fleeting trends from truly great businesses. We explore how Borja’s strategic business solutions have shaped client teams and sparked sustainable growth—focusing on what it really takes to scale up, maintain momentum, and build trust.You’ll hear candid stories of transformation, the challenges of staying results-driven at scale, and why the unicorn mentality is less about luck and more about relentless innovation and fierce attention to detail.Expect to learn: The real challenges of stewarding significant marketing budgets without losing sight of ROI and e