Housing News

Last month, HousingWire covered the breaking news of mortgage lender Lower acquiring real estate portal Movoto from parent company OJO Labs. Last week, Diego got the opportunity to chat with Dan Snyder, the Founder and CEO of Lower, and John Berkowitz, the CEO of Movoto and now the President of Real Estate at Lower, live and in person at HousingWire’s The Gathering 2025. Today, we are bringing that conversation exclusively to our Power House audience! Diego, Dan, and John give a behind-the-scenes look into the acquisition and how Lower is building an end-to-end housing platform that fuses powerful lead generation with localized real estate expertise. Dan and John also talk about the strategic integration of Movoto’s 50 million annual visitors, the cultural alignment between teams, and how their retail and tech playbook is designed to rival giants like Zillow and Rocket. Here’s what you’ll learn: Lower acquired Movoto to own the lead funnel and scale nationally.Culture fit is key in merging teams and t