Bucci Radio

Building a business that reflects who you truly are isn’t a straight path. After quadrupling my revenue for four years straight, I reached the moment every evolving entrepreneur faces: the version I built no longer fit the version I had become. This is the behind-the-scenes story of the full tear down: the brand, the offers, the direction—that I dismantled to make space for what wanted to emerge. This wasn't just a rebrand with new colors and fonts, but a new way of being that's more precise, nervous-system safe, and aligned with who I've always been. For the creative leader navigating the uncomfortable space between who you were and who you’re becoming—this is your episode. I share: Why I tore it all down, and what I'm building now The in-between-years of not knowing the answers The key moments I trusted myself—and when I didn’t The personal and professional unraveling and surrender that led me to deep clarity  How I navigated identity shifts, business model pivots, and pricing decisions The expe