Just Minding My Business

Before you start your media journey, listen to this for valuable insights on media buying and how to make the most of your advertising budget.Jordan Whelan is the founder of Grey Smoke Media. With a background as a TV and radio producer and a publicist, he has managed over $3 billion in class action claims communications. Jordan spent a decade mastering media buying (managing over $50 million in spend) and digital marketing, achieving the proverbial 10,000 hours of practice. Under his leadership, Grey Smoke Media helped Diamond and Diamond Lawyers grow from a small practice to Canada’s top injury and real estate law firm. Before rebranding Grey Smoke Media as a legal marketing agency, Jordan worked with publicly traded pharmaceutical companies, The Pan Am Games, Brookfield Asset Management, Intact financial corporation and crypto powerhouses such as Coinsquare. Jordan’s insights have appeared in over 100 international outlets, including The New York Post and Forbes.In his personal time, he is an accomplished