Housing News

This week on Power House, HousingWire president Diego Sanchez sits down with Sarah Middleton, the newly appointed Chief Marketing and Growth Officer at Supreme Lending. Sarah walks through her journey to Supreme Lending and what it takes to succeed in mortgage — from strong leadership to Supreme’s tech-forward mindset, AI-driven marketing, and diverse product lineup. She also touches on M&A, the “branchpreneur” model, and her passion for training, onboarding, and helping loan officers grow, especially in difficult times. Here’s what you’ll learn: A diverse product offering is essential for competing in mortgage. The importance of technology and AI in streamlining many processes. M&A is currently a key growth strategy at Supreme Lending. Understanding the aspirations of loan officers enhances recruitment efforts. There will always be opportunities in the market, even during tough times. Related to this episode: Sarah Middleton joins Supreme Lending in C-suite roles | HousingWire Sarah Middleton | Li