Housing News

Today on Power House, Tracey Velt sits down in person with Robert Palmer, founder and CEO of LPT Realty, at LPT’s studio in Orlando. Robert and Tracey talk about LPT’s remarkable journey from a simple marketing tool to a top brokerage in just three years. He discusses the importance of self-funding, agent empowerment through dual brokerage models, and how to maintain an agent-first philosophy.  Robert also discusses upcoming initiatives like ASCEND University, the Aperture luxury brand, and Leads Connect, along with future growth plans including a public IPO and expansion into new markets. Here’s what you’ll learn: LPT’s transition from a marketing tool to a brokerage was driven by a desire to support agents. Self-funding allows for greater control and prioritization of agents' needs. The brokerage model should empower local agents to make decisions about mortgage and title services. Navigating industry challenges requires a commitment to agent choice and autonomy. Understanding and balancing both bus