Housing News

Suzy Lindblom: Abandon the “factory line” of brokers to win market share

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This week on Power House, Diego Sanchez sits down with Suzy Lindblom, the new COO of Sierra Pacific Mortgage! Suzy stepped out semi-retirement to consult for Sierra Pacific before joining their executive team full time.  Suzy and Diego talk about Sierra Pacific’s growth and winning market share strategies, including their entry into the non-QM space after 40 years in the conventional mortgage space. She also talks about embracing AI without replacing humans, rolling out new broker tools, and more. We recorded this conversation live at our Housing Economic Summit. Check out the full video here! Here’s what you’ll learn: Sierra Pacific offers a wide range of mortgage products, including non-QM options. Sierra Pacific focuses on building relationships with brokers to win market share. They are methodical about hiring and aligning staff with its culture. AI is seen as a tool to enhance, not replace, human roles in the mortgage process. The company is preparing for various market conditions by being nimble