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Get more notes at https://podcastnotes.org Product and Media are the Leverage of the New Wealth (Listen) | Episode 21* The most important form of leverage is the idea of products which have no marginal cost of replication (aka product leverage)* You can replicate your efforts without having to involve other humans* Ex. – A podcast* Long ago, to get similar reach, you would have had to give a public lecture* 30-40 years ago – you would have had to get on TV* But today, thanks to the internet, anyone can launch a podcast* Product leverage is how fortunes will be made in the digital age – using things like code or media* Ex. of people who utilized code-based product leverage – Mark Zuckerberg, Jeff Bezos, Sergey Brin* Ex. of media-based product leverage – Joe Rogan, PewDiePie* Combining labor leverage, capital leverage, and product leverage is a magic combination for tech startups (for more on labor and capital leverage, check out these Podcast Notes)* You use the minimum, highest output labor – engineers and pr