Foster Web Marketing Podcast

We originally released this episode on July 5, 2024, but our guest, Brooke Lively, perfectly encapsulates the essence of the Women of Power series, so if you missed her the first time around, listen to her conversation with Tom now! Brooke Lively is founder and president of CathCap, a fractional CFO service provider focusing on lawyers and their law firms. Brooke has been named one of the Top 25 Women to Watch, one of Diversity Journal’s Women Worth Watching, and one of Fort Worth’s CFOs of the Year! She is an international speaker and best-selling author with two books under her belt. Here’s a Glimpse of What You’ll Learn 0:00 Preview - What Profit Actually Consists of 1:18 Introduction 3:15 How CathCap Got Started 4:54 What Do Fractional CFOs Do? 9:15 CathCap’s Ideal Clients 10:19  A Case Study on How CathCap Works 14:50 Understanding the Value of a True CFO 18:32 Book Alert: Exit On Top by Brooke Lively 23:38 The Key to Valuing a Law Firm 31:30 Me Inc. vs. A Branded Company 36:10 What Profit Actually Consi