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In this episode of We Are Lake Norman, I sit down with Terrell Chestnut, PR and Marketing Extraordinaire at Carrigan Farms, a beloved Mooresville staple with over a century of history. Known for its iconic seasonal events—like apple picking, haunted trails, and weddings—Carrigan Farms has become a go-to destination for outdoor fun, stunning weddings, and unique experiences.Terrell shares the fascinating history behind Carrigan Farms, from its granite quarry beginnings to its rise as a viral sensation, with videos reaching millions of views on social media. We talk about how the farm adapted its business model to stay relevant year-round, leveraging social media and influencer strategies to attract visitors from all over the region.If you’ve ever picked pumpkins, swam at the quarry, or walked through their haunted trail, this episode is for you. Terrell provides insight into what it takes to keep a family farm thriving in today’s world while building a loyal audience across platforms like Instagram and TikTok.