C3centricity Podcasts

Brand image is expressed in many ways, which can also help brand recognition. Which of them have a face, a voice, an aroma, a unique packaging, a slogan or a sound that immediately identifies them? If they do, what does it bring in addition to the brand in terms of brand recognition? Face One of the first faces I think of for a brand is Flo from Progressive. She has won the hearts of Americans over the years, with her helpful but quirky discussions with potential customers. George Clooney has been the face of Nespresso for many years now. He started as smooth and superior, but over the years he has become more approachable, even funny. There are many other examples of "faces" that we now immediately recognise and associate with their brands. Even if some have been dropped over the years, they still maintain their strong connection: SC Johnson's Mr Clean and the muscle man Quaker Oats and the Quaker. Coca-Cola and the Polar Bear Marlboro and the Cowboy - Darrell Duracell / Energiser and the Pink Bunny So