C3centricity Podcasts

Here at C3Centricity, we have been measuring marketing priorities with our blog followers for several years. So here are this year's top marketing needs. Insight Development Insight development has moved from fourth position last year to first place this year. Even though we’ve been talking about it for decades most marketers are still struggling to find insights in their information. Insight development takes time & far more information than just market research. Major CPG companies spend weeks or months with a team of experts from different specialities including psychology. Don't leave it to just marketers and marketer researchers to work out. Understanding the Category and its Users These are the foundations of marketing, so it may come as a surprise to you to see them in the top five priorities for this year. Not to me. Our customers are changing dramatically, as we ourselves are too. Regularly update your brand personas & follow the changes in your customers as closely as you can. Also, don't forget