C3centricity Podcasts

I've been a customer champion for most of my career. But with the likes of Richard Branson saying it's employees first, customers second, my confidence was beginning to slide a little. Thank goodness, therefore, for some new research from Global RepTrak® that has finally confirmed what I have always believed. Customers care about themselves first and foremost! It was a chart I first saw on MarketingCharts.com that alerted me to this work by RepTrak™. I wanted to take a look behind these numbers and try to understand why some influencers have been pushing employee centricity. Products And Services Are Key The first four factors of reputation are all product related. Therefore it's clear that customers think about themselves first. Great customer service won't make up for a terrible product or service offer. So every organisation needs to ensure that what they propose is the very best they possibly can. However, it is also true that the quality and value you offer depend to a large extent on the quality of you