C3centricity Podcasts

How can I innovate more successfully? According to Harvard Professor Dr Srini Pillay, "Humans have a natural aversion to innovation because it involves a healthy dose of uncertainty and risk." Unfortunately, we try to reduce this risk by referencing past events to help us to predict the probability of our future success. This is why the customer is the answer! It is only by getting closer to our customers and remaining curious, that we have any chance of increasing our success in satisfying them. Therefore, it makes sense that we involve our customers in helping us innovate. Not as a judge of concepts; we know that consumers don't know what they want, at least not until they see it. However, they do know what their pains are; what is wrong with a product or service and what they would rather have. Another article in the HBR from McKinsey concludes it takes many skills and cultural changes for most organisations to become more innovative: Where do I find out what issues my brand has? The health o