C3centricity Podcasts

Whether you believe that 60% of new product launches fail, or the number is 80% or 95%+, the truth is that successful innovation is rare. Why is this? Here are some solutions. Start with the Category rather than (just) the Customer Every customer-centric organisation should start their processes with a review of the customers they are looking to please. However, in order to do this, the actual first step to both insight development and successful innovation is to identify the category in which you are, or want to compete. Another practice I use is to zoom in or out when looking at a category, in order to identify new opportunities. Your business is or will change - fast - so don't depend on your skills alone Many industries have been cloned into totally new businesses as a result of technology and new customer priorities. As just one example of this, Food companies must now adapt to delivering family time, not just ready-made meals. There has therefore been an explosion in meal kits because families want