C3centricity Podcasts

With the move of most major supermarket chains to offer online stores too, plus a few successful online only stores, such as Amazon in the US and Ocado in the U.K. manufacturers are now reconsidering just how big they could or should grow their online business. Today, supermarkets are scrambling to catch up as start-ups in many developed countries are giving this new type of freedom to consumers. The case for bricks & mortar stores Customers will always need to see and try before they buy in numerous categories. Offering free returns may work for apparel but not for electronics. Several home improvement brands and stores are already offering apps which allow customers to see their potential purchases in their homes. Or their paint and fabric choices "in situ" but actually virtually. The future of retail I decided to summarise some of the key changes which I believe are essential to answer customers needs already today, not just in the future: Convenience: customers have busy lives and prefer less and less t