Housing News

This week on Power House, Diego chats with industry veteran Chad Smith, the president and COO of Better, who stepped into the role earlier this year from Mission Loans. Chad and Diego talk about Chad’s decision to join the Better executive team and what they’re working on to help grow Better in 2025, which includes a focus on customer engagement and hiring more experienced LOs and industry experts. They also talk about Tinman, their proprietary platform, and a brand new AI loan assistant tool. Here's what you'll learn: Better’s Tinman platform and AI loan assistant are helping to improve mortgage processing and customer engagement. Chad Smith joined Better to drive innovation despite the company’s PR challenges. Hiring experienced loan originators is key to Better's growth strategy. Better aims to make homeownership more accessible through innovative products. The company is focused on driving down fulfillment costs to benefit consumers. Related to this episode: Better taps Chad Smith as new president