Estate Agency X

In this episode of Estate Agency X, Mark Burgess and Rob Brady welcome Stephen Geer, co-director of RedRoots Property, as he shares his inspiring journey from healthcare to estate agency. Along with his brother Matt, Stephen has successfully transformed their family-run business into a key player in the Yorkshire market, using strategies like video marketing and a fresh approach to off-market properties to stand out in an increasingly competitive landscape.Stephen discusses the importance of blending financial performance with a strong company culture, highlighting how this balance has been vital to their success. He reflects on the challenges of onboarding new partners, particularly through the experiences of Laura and Ben, showing how a supportive, values-led approach can break away from traditional perceptions of estate agents. By focusing on genuine relationships and community, RedRoots have built a team that cares deeply about its clients, rather than simply chasing the next deal.The conversation also ex