I Love Real Estate

Shawn Channell spent a decade struggling to create a career in sales. First as a Realtor, then multiple stints selling cars, and even as a door- to-door salesperson he faced thousands of rejections, disappointing results, and years of barely making enough money to survive.At that pivotal moment when he was ready to walk away and pursue a different career path something clicked. The approach he had been taking was backward. It was all about his product, his service, and his company. It didn’t necessarily align with what the customer wanted; their challenges, objectives, and goals.As a result, Strategic Communication was born. A sales methodology focused on uncovering what the client’s objectives are, strategically aligning their needs with your value, and ensuring both parties are clear on the reasons to partner together.For the past fifteen years, Shawn has been coaching, developing, and training salespeople and sales leaders to produce results. His salespeople have become six-figure earners and some of the t