I Love Real Estate

Sheila Farragher-Gemma moved to the states in 1989 for a job in Boston. She figured she would stay a few years before returning home to Ireland, but 30 years later, with a husband, two children, and a handful of successful businesses under her belt, she may be here to stay.Sheila has an entrepreneurial spirit which lead her to the world of marketing consulting. Through her company, Connected Sponsor, she helps event promoters monetize their events by building long standing relationships and partnerships with Sponsoring companies. Some events she’s helped are Traffic &Conversion, ProfitCon, Underground, and MFA Live. Strategic Partnerships and Sponsors are a great way to add value to your audience and to monetize your business. Sheila has been an entrepreneur for 25 years. She has founded several businesses, had two successful exits and a couple of failed businesses. She has a lot to share about her experiences. SHEILA AND I DISCUSS •     Sponsorship assets: what are some of the things you already have tho