Ois Podcast

Identifying MDs and ODs is but one of many activities involved in developing a commercial launch strategy. To execute that launch according to targets requires strong data, effective messaging, thoughtful strategy, and luck. According to a ZS analysis, out of 30 emerging pharma first launches from 2019 through 2021, only four met expectations.At the OIS XII panel “Maximizing OD/MD Market Potential and How to Achieve Commercial Success With a New Product,”a group of commercialization experts discussed what it takes to get a product to market and meet analysts’ expectations. Robert J. Dempsey, MBA, CEO and president of AsclepiX Therapeutics, moderated the panel. Tarsus Pharmaceuticals, for example, is launching TP-03, which would be the first approved treatment for Demodex blepharitis, a disease of Demodex mites infesting the eyelids. It affects about 25 million people. Tarsus Chief Commercial Officer Aziz Mottiwala said education and thoughtful patient identification are key elements of Tarsus’ strategy.  Educ