Estate Agency X

Estate agents... What are the secrets to increasing your market share from 12% to 35%, whilst maintaining a high level of service and charging the right fee?Join us as we sit down with Charlotte Cooper of Alan Cooper Estates, a family-owned estate agency, where Charlotte opens up about her unconventional journey into estate agency, starting at the age of 16, and shares how her family's business has thrived through the transition from traditional methods to modern practices. We cover everything from the impact of the COVID-19 pandemic on their operations to the strategic implementation of new software systems, providing invaluable insights into the adaptability required to maintain market leadership.Listen in as we discuss the significance of staff evolution during transformative periods and how a shared vision is critical for business growth. Charlotte reveals how Alan Cooper Estates has mastered the art of recruiting post-pandemic, attracting a team that's not just skilled but also passionate about