No Gimmicks, Just Hustle

In this inspiring episode of Journey To Legacy, we sit down with Esther Zeledon, the founder of BeActChange. Esther's venture is more than a business; it's a global movement aimed at addressing the world's most complex issues by fostering transformative impact. Drawing from her extensive work in international development, Esther shares the challenges and triumphs of launching a movement that requires profound introspective work from individuals and teams. Key Takeaways: Transformative Impact: The importance of aligning mission, vision, and purpose through changing deeply ingrained mental models, habits, and behaviors. Building an Audience: Overcoming the challenge of engaging a private target audience on social media by focusing on resonance over visible engagement. Living Authentically: Understanding that our titles are not our identities, and true purpose is about living authentically every day. Leaving a Legacy: Esther's perspective on legacy as a collective working to live their pur