Ecommerce Evolution
Episode 278 - Does YouTube Really Beat Facebook Every Time?
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:46:33
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Sinopse
You probably know him from the YouTube ad that begins with "YouTube beats Facebook every time…" In this episode, I interview Aleric Heck, founder and CEO of Ad Outreach and KeywordSearch.com, to discuss how eCommerce businesses can leverage YouTube ads for growth. Key takeaways include:- Aleric's journey from creating a successful YouTube channel to becoming a YouTube ads expert, focusing on coaching and consulting businesses.- The importance of crafting compelling YouTube ad creatives using a "hook, educate, call-to-action" framework.- Leveraging YouTube's unique audience targeting capabilities, such as custom intent audiences based on search behavior and affinity audiences based on interests and URLs.- The power of Google's vast data in audience targeting and the potential for even more advanced targeting options in the future.- An introduction to Aleric's AI-powered tool, Keyword Search, which streamlines the process of finding the right keywords and creating custom audiences for YouTube a