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Tony Lyons is the Owner, President, and Chief Creative Officer of Alphabet, an advertising, design, and new media creative consultancy. Under his leadership, Alphabet has undertaken major brand re-development projects, creative strategies, and content marketing programs for numerous clients from diverse sectors, including tourism and healthcare.  Tony boasts a career spanning over 30 years in the marketing and advertising industry. He began his career in Ireland, where he held senior designer positions at design and advertising studios such as Young & Rubicam. Tony has presented at various industry conferences, including the Professional Development Institute, the University of Ottawa, and the Government of Canada Public Services and Procurement Canada communications department. In this episode… In today's highly competitive business landscape, advertising has become crucial for any brand's success. It helps increase brand visibility, build brand awareness, and drive sales and revenue. However, creating c