Leaders Of Transformation

481: Purposeful PR: Raising Awareness for Socially Responsible Companies with Jackie Russell

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Sinopse

Are you looking to amplify the impact of your social enterprise? In this inspiring episode, our host Nicole Jansen engages with Jackie Russell, a PR maven and founder of Teak Media + Communication, whose career journey has been dedicated to amplifying the voices of nonprofits and socially responsible companies. Jackie delves into the stories behind her path-changing conversations, like those with mentor Jerry Greenfield of Ben and Jerry's, and how these interactions shaped her mission. Listen in as Jackie shares her expertise on the significant impact of public relations in the B Corp movement and her firm's dedication to promoting critical social issues ranging from poverty to climate change. Discover the strategies Jackie employs to manage frustration and resistance in her field, the power of storytelling for nonprofits, and the importance of communal effort in driving transformational change. Join us for a captivating conversation that unravels the essential role of PR in standing out within the crowded ad