HALO Talks

Lee is an entrepreneur originally from Michigan who, at 24, made a bold move to Costa Mesa, California in 2010 where he headed up the development of perhaps the first infrared studio in the country. He transformed the fledgling studio, implementing a membership model, and elevating the experience for customers. This marked the beginning of Perspire Sauna Studios, which has since expanded into a burgeoning franchise under Braun's leadership. Pete and Lee discuss starting an infrared sauna studio, transitioning into franchising, business growth, franchise development, the challenges and rewards of entrepreneurship, and more.  On the growing trend of healthier choices, Braun states, "There's a huge diaspora I see happening away from bars and alcohol, which I I'm all for. I think it's just a much healthier path. And it's cool to be there for that growing sector of people that are getting away from those kinds of pastimes into something more unique and healthy. . .which is what Perspire offers." Key themes discuss