Ecommerce Evolution

What do you do when you grow 25% YoY but realize you’re losing money? How do you adjust when what has always worked in the past stops working? What steps do you take when your cost to acquire a new customer is skyrocketing, and nothing is bringing it down?If you’re like some brand owners, you keep doing the same stuff but try to do it better. Sometimes, you need a larger shift that starts with asking better questions and understanding what problem you’re trying to solve. This interview with Anthony Mink, CEO and Co-Founder of Live Bearded, was super fun and energizing to record. Live Bearded is an 8-figure brand that experienced something pretty dramatic but also not uncommon in eCommerce. Their new customer acquisition ads stopped working across ALL ad platforms. We know the brand well; we’ve been running Google and YouTube ads for them for years. Seeing their CPA skyrocket across all channels (Facebook, IG, YouTube) and then helping it come down to the lowest it’s ever been was